By the 1950s the Tunturi brand was the domestic market leader in mopeds. Utilising technology and expertise gained from bicycle production, Tunturi expanded into fitness equipment development. In the 1970s, Tunturi became recognized internationally as a producer of fitness equipment. In the 1990s, a strategic decision was made to focus on the production of Tunturi fitness products and Tunturi bicycles. This decision was important for the further development of the brand. Tunturi is now a well-known brand in Scandinavian countries and Tunturi fitness products are sold in over 40 countries worldwide.