Launched in 1999 by the Easa Saleh Al Gurg Group, the Brand Wolf Power commenced with a vision to proudly create a distinctly local brand providing smart, affordable and reliable home appliances to the UAE market. Starting with a line of vacuum cleaners and washing machines, Wolf Power’s range now includes an impressive array of washing machines, refrigerators, cookers, air conditioners, chest freezers and water dispensers in the home appliances category. It is also furthering expansion of its portfolio to include consumer electronics, starting with TV panels. Wolf Power products are manufactured under the strictest of quality controls to offer reliable and trouble-free performance. The brand is geared towards providing consistent technological innovations, value for money and total customer satisfaction. By keeping these commitments to technology, quality and pricing, Wolf Power aims to fulfill every lifestyle convenience need in the market. Wolf Power has its central operations in the United Arab Emirates with distribution channels in Oman, Qatar and Saudi Arabia. The brand is also set for global reach with planned growth in these regions – GCC, Middle East, Africa, CIS and South Asian countries.